The power of influence

I’ve had so much required reading this semester, but ROI: Return on Influence written by Mark Schaefer was worth every minute. This book is a must read for any individual or business trying to improve their online presence.


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End of the semester crunch.

This semester has flown by super fast, but it’s been one of my best semesters yet at UT. There is so much I’ve been able to learn in such a short period of time… it’s unreal. I think what I’m thankful for most is the fact my 461social class got me back into this whole blogging business. I was going about it wrong at first, but I finally feel like I’m where I’m finally satisfied with it (for the most part). I never keep things the same for too long, that’s boring!

I am literally counting down the days until summer break on my desktop calendar at work. The weeks, days, hours are dwindling down and here are the things I’m looking forward to most this summer:

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Taylor Swift does it again

I definitely love everything about this Taylor Swift commercial. I think the best part is the fact she continues to sing after Drake causes her to fall straight on her face… I would only hope to have that much enthusiasm if the same thing happened to me with millions watching on Facebook and Instagram.

This new 60-second ad promotes Apple Music as “Distractingly Good” in the commercial titled cleverly titled Taylor vs. Treadmill.

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