Project Consent is probably the creepiest non-profit campaign I’ve seen in awhile. When I stumbled across this ad on Twitter I had to do a double-take.. was I really seeing this? It does’t get much more uncomfortable (for me at least) than seeing a talking hand and boob on your screen.. among other things involved in these short videos.
A police campaign, Consent: It’s as Simple as Tea, has received criticism of hiding behind the analogy of tea to talk about assault and rape, but was this really a better approach?
Project Consent talks to Men’s Humor on Twitter about teaching “kids” about consent. I talked to my husband on this being that he is generally more open-minded, and even he agrees this is a little much if the target audience deals with minors. The campaign is catchy, but the question stands… is it really appropriate?
The cast of body parts is used to “advocate a future in which sexual abuse is not trivialized in the world.” I agree with the mission of this campaign… I’m just not so sure about the use of these body parts to convey the message.
Thoughts and feedback are welcome in the comments below as always!
Until we meet again,