Follow Ad Age on Twitter.
The ad, by BBDO, New York, shows a creature crossed between you guessed it..puppy, monkey, and baby. The drink combines Mtn Dew, fruit juice and caffeine. You have to give credit when credit is due. This ad definitely created a lot of buzz in the world of social media. Whether love or disgust, the hashtag #puppymonkeybaby on Twitter has everyone talking about the PepsiCo brand’s Kickstart line extension. Of course if you haven’t guessed it the goal of the campaign was to achieve just that. Mission accomplished.